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[Solved] R code for AdStock rate in Marketing mix modeling

Topbullets.comMarketing mix is an important tool to understand the effect of our marketing budget and helps to prioritize different channels. In the role of data analyst you would certainly come across this term and sometimes you would need to develop a model for the same. As we discussed in our previous blog, AdStock is one of the most important entities in Marketing mix modeling and this should be addressed while developing the model. Today I am going to write R code for the same. I want to request you to read my previous article to understand the concept. Continue reading
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Understanding the concept of Advertisement AdStock and Importance of it in Marketing Mix Modeling

Topbullets.comAs I wrote in my previous blog that advertisement is basically nothing but a paid version of promoting your brand or product or services. Please read it here if you want to know more about advertisement and different kinds of advertisements. So companies spend millions of dollars on ads not just to make awareness of their products but also to stay in customers’ mind (retention). What is retention? Let’s discuss it today. Continue reading
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[Solved] Student Becomes the Teacher – Code Academy Problem’s Solution

Topbullets.comHello friends! From last few days I have been learning Python and I found Code Academy extremely helpful. The way they make you to solve a big problem into small small chunk is very helpful to understand each and every steps properly and increase the problem solving skills. I have been following their tutorial on Python and recently completed one not very tough but interesting problem on the combination of List, Dictionary and Function. I hope if you came here from Google then you must be trying to find the solution of “Grading the students” problem. Though it is not advisable to look after the solution; you should try harder but if you have done all your efforts and want to get some hints here is the solution. Continue reading
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How to run WhatsApp on miPad, iPad or Tablets

Topbullets.com I recently bought miPad and playing around it. The tab is working fine but there are lot of useful apps which are not compatible like Times of India, Economics times, PayTM etc. Even Whatsapp doesn’t support tablets because of its sim/connectivity problems. But somehow we can overcome this problem by following simple 2-3 steps. Here is a tutorial which will enable you to run Whatsapp on your mobile as well as on tablet. Continue reading
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Twitter Sentiment Analysis in R with Keyword #Modi

Topbullets.comFew months back my colleagues were discussing about this kind of analysis. We were given assignment as well but didn’t take serious at that time. Yesterday I was Googling some article and found this interesting analysis and tried myself. As I am a follower of Modi and he has million of followers on Twitter, I thought of doing ‘Sentiment Analysis’ on #MODI keyword. This is interesting as Narendra Modi (often called as Modi) is the current Prime Minister of India and he is very active in social media. But India is a democratic country and everyone has right to speak so let’s see how people are reacting to Modi. Continue reading