Business Strategies and Organizational Characteristics

According to “Organization Strategy, Structure, and Process, Raymond E. Miles and Charles C.” there are mainly 3 kind of Organizational Strategies. Organizations adopt these strategies according to the situation and the need for the growth and development of the organization. Sometimes they take decision for survival or market expansion also. These are

  1. Defender organizations
  2. Objective: To maintain a stable share of the market through cost minimization.

  3. Prospector organization
  4. Objective: To locate and exploit new product and market opportunities

  5. Analyzer/Innovative organizations
  6. Objective: To maintain their shares in existing markets and to find and exploit new markets and product opportunities.

The basic differences between these 3 are given below.

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