According to “Organization Strategy, Structure, and Process, Raymond E. Miles and Charles C.” there are mainly 3 kind of Organizational Strategies. Organizations adopt these strategies according to the situation and the need for the growth and development of the organization. Sometimes they take decision for survival or market expansion also. These are
- Defender organizations
- Prospector organization
- Analyzer/Innovative organizations
Objective: To maintain a stable share of the market through cost minimization.
Objective: To locate and exploit new product and market opportunities
Objective: To maintain their shares in existing markets and to find and exploit new markets and product opportunities.
The basic differences between these 3 are given below.
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