What is marketing and what can be marketed – TopBullets.com

Topbullets.comPhilip Kotler defines marketing as identifying and meeting human and social needs. We carry a general perception of marketing as selling a product but it is not. Selling a product is just a part of marketing. Marketing covers identifying customers’ need, assessing them, bringing an innovative solution and then deliver it to the customer. Marketing department in a company is also responsible to do continuous research on understanding customer needs and keep an eye on competitors’ movements. Many times, big firms lose market to new start-ups as they take customers for granted and stop doing customer need or satisfaction analysis. The American Marketing Association defines marketing as: “Marketing is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Continue reading
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Understanding the concept of Advertisement AdStock and Importance of it in Marketing Mix Modeling

Topbullets.comAs I wrote in my previous blog that advertisement is basically nothing but a paid version of promoting your brand or product or services. Please read it here if you want to know more about advertisement and different kinds of advertisements. So companies spend millions of dollars on ads not just to make awareness of their products but also to stay in customers’ mind (retention). What is retention? Let’s discuss it today. Continue reading

Aligning Advertisement Strategy with Analysis – Case of IIN TV Ads by TopBullets.com

Topbullets.comIn the very first day of Indian TV Advertisement Analysis, we are going go to discuss about the most Hypocritical, over rated and exaggerated TV ads ever. Somebody might have guessed it by now, if not its IIN Ad by Idea Network. This Indian TV ad got more negative critics than any other and jokes about these ads are still hitting the social media. I am sure the marketing team behind IIN are more educated and experienced persons than me but they failed to understand the Indian psychology and brought the worst TV ad ever. Here is our analysis on IIN TV ad. Before discussing anything let’s watch an ad from this series. Continue reading

What is Advertisement – Concept and Inline Strategy by TopBullets.com

Topbullets.comToday I am starting a brand new category – “Advertisement Analysis”. But before starting any analysis, let’s talk about Advertisement first. Advertisement is basically nothing but a paid version of promoting your brand or product or services. Now why I am adding paid word. Actually promotion of a product can happen through many ways like publicity, TV ad, word of mouth etc. But when a company is paying some agencies to promote its product, its called advertisement. Like Companies are promoting their products during TV commercials or through banners on highways. All these are paid promotion. Advertisement can be witness in 19th century as well. But at that time only print media was available. Slowly they moved to Radio and TV. Now they are everywhere. Continue reading

Will TATA ZEST Marketing Strategy help to Regain TATA Motors Position in Indian Automobile Industry?

Topbullets.comI was just going through today’s Times of India Newspaper and found something interesting. Regularly I use to get 6-7 pages supplementary papers like Pune Times, Life etc. but today I got 4 pages supplementary of a car’s advertisement. Seriously this is completely new concept for me. The 4 pages supplementary has the same title ‘Times of India’ as the mother newspaper use to have. I was really amazed with this idea and want to express my emotions through this blog. Continue reading