Essay on Online Shopping Market in India

When we purchase a service or product through internet with an electronics media, it is called “Online Shopping”. Basically online shopping is divided into 2 categories: Travel/Tourism and Online Retail Business. Travel/Tourism websites are like,,, and These all sites provide some kind of either tickets or service. Like helps to do online recharge while helps us to make Air/Bus/Rail ticket. Online Retail Websites are those, from where we purchase a product and the product is delivered to our doorstep. Like, and These websites have a wide range of verity of products and brand. They deliver the purchased goods to our doorstep. Online Ticketing/Tourism/Services contribute 75% to the total revenue.
The growth rate of Online Shopping is gaining pace in India. India is 3rd largest country in this race lacking behind only USA and China. The growth rate of Online Shoppers is more than 30% while world’s average growth rate is just 6-7%. You may be wondered to hear that only 11% of India population is using Internet and only 10 million online shoppers. Think about the number of online shoppers, if 50% of India’s population gets start online shopping. The revenue generation was $2.5b in 2009, $6.3b in 2011 and $14b in 2012 and it is expected to reach to $24b by 2015. It is expected to contribute 4% to our GDP by 2020.
Below figure shows the distribution of Online Retail Shopper in India. We can see the most of the customers around 34% go for Electronics and 30% purchase apparel and accessories online. 3rd and 4th ranks are occupied by Books and beauty products. (Source: The Business Line, Jan 28 2013)

Image: Distribution

Reasons behind the popularity of Online Shopping in India are following:
1. Internet users are increasing at a rate of 20%.
2. Some specific product may not be available in local market.
3. In online shopping website, we can find a wide of verity and brands. So we can choose the best and cheaper among all.
4. We get discount and other incentives through online shopping, which is generally not available in retail shop. Like provides 30 days replacement guarantee.
5. We have a busy life schedule. To book a Railway ticket at Ticket Counter may consume entire day but we can book the same ticket online within 2 minute (considering So we can save our time through online shopping.
6. We have multiple payment options. So no tension of cash.
7. We get cash on delivery, free home delivery and many other incentives, which are very attractive.
By June 2013, got more than 13 million unique users and got more than 12 million. Below image shows numbers of unique visitors to the following sites. (Data has been taken from

Image: Visitors

There is huge opportunity and gap in Online Shopping Business India. As foreigner players like and internet giant is eying for FDI in online business, competition will be become tougher. Right now has entered but does not sell its own product. It has just given platform to online sellers just like, and have begun their C2C business. So they trying to give a third party seal and earn more revenue. They take some commission to sell the product on their platform. The rate of Internet users and Online Shoppers are very high. We can say that Indian Online Shopping Business is in its Growth state while World’s is getting mature. And other factor that will affect this business is younger India and Smartphones. As these online shopping websites are getting funds/investment of million dollars from Private Equity Firms, they will grow more rapidly and their penetration to Indian markets will reach more deep.
1. Hindustan Times. 31 December 2012. Retrieved 31 December 2012.
2. The Business Line 28 January 2012
3. Issued report of dated August 2013.
5. Forrester Research Inc.

This article may also useful for
1. Advantages of Online Shopping Website
2. Why online shopping market is growing in India
3. Online VS Offline Shopping
4. Indian Online Shopping Websites and their performances

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Deepesh Singh


Discount coupons & Online shopping

It has become a tradition to wear branded clothes. When we go to mall, in our city, we can see the rush and the shops around. Most of them of branded, like levi’s, Reebok, Addidas, Signature etc. When we visit those shops, we see the range is from 600/- to 6000/-. Even if we want to buy socks , we have to pay 300/- for a normal brand. So sometimes for tempting customers , they use come kind of discount like 10% on purchase of 5000 and above. So customers get attracted and they want to get that offer. So this is called “Marketing”. We are not observing the real price or product quality. What we only see is discount. We use to say “Yaar 1000 ka saman 500 me mil rha hia!”. That is what we think. But what is actually behind the scene? If the market price of that product is like 500/-, they put a tag of 1000/- and give 50% discount. For example visit koutons, Outlaw or cotton county. You can see the price of jeans goes to 2700/- which we get on 600/- only. So this is only a marketing strategy.

Online Shopping and Discount Coupons

Now its a time of Information Technology and Internet and computers. So why should IT lack behind in this field? IT also has a solution for such marketing called ‘Online Shopping’. We can now find a number of websites, providing this features. Some of them I want to call: Myntra, Flipkart, Yebhi, eBay, Letsbuy etc. They provide free delivery and cash on delivery on some product. The most feature, that most of Indian like is, we can easily find discount coupons for these sites. Just put ‘discount coupons for Yebhi’, we can a number of sites providing some featured coupons. Go to Yebhi, buy your product and apply that coupon, the product becomes more cheaper. And rest money, when you get your product next to your door. So this is modern shopping style. And the best thing is that one can get cheaper product through online shopping comparison to mall or branded show room.

Apart from applying discount coupons, we can some product free of cost also or on some unexpected price. Like few days back I paid 19 Rs only for a Dettol handwash worth Rs 59. So this is unexpected. Now I ordered Lux pack worth 59/- for 19/- only. So some of sites like freekamaal, freewaalastore, desidive provide such offers. One can track them daily. And every week there is some new offer. So keep your eyes open for these sites. And comment on this article if you find anything good or bad. I welcome your feedback. So keep watching and tracking these sites for free product.
If you liked this article, please rate and comment. Thank You!


Deepesh Singh
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