A case study on Micromax’s Mobile Marketing Strategies – How did it Become Big in Indian Market

Topbullets.comI had been thinking about this topic from last one year but could not able to put my thoughts till this evening. Actually I wrote a case study on Samsung Mobile Marketing Strategy in India titled “The High-Quality Low-Price Business Strategy of Samsung Mobile in Penetrating Competitive Market of India” 3 years back. At that time Samsung was hit in Indian market and it had phones in all price range for all customers. They brought low cost mobile with BADA platform and high range mobile with Android platform. The near competitor was Nokia which didn’t launch their mobiles in Android market. So it was obvious that Nokia will lose market share in near future but to whom? It was a questions. I wanted to study on the same but could not due to some reason. There were many players who could take Nokia’s position like Sony Erricson, Micromax, Lava, HTC, Karbonn and many more. The case study could be more interesting if I had done it 3 years back. But now we have the winner. Last year Micromax became the top seller in India leaving Samsung and Nokia behind. So let’s read about Micromax marketing strategies. Continue reading