Understanding the concept of Advertisement AdStock and Importance of it in Marketing Mix Modeling

Topbullets.comAs I wrote in my previous blog that advertisement is basically nothing but a paid version of promoting your brand or product or services. Please read it here if you want to know more about advertisement and different kinds of advertisements. So companies spend millions of dollars on ads not just to make awareness of their products but also to stay in customers’ mind (retention). What is retention? Let’s discuss it today. Continue reading

Indian TV Advertisements Analysis by TopBullets.com

Topbullets.comHello Friends!
I always try to write on random topics. I started writing about technical and programming, slowly moved to Economics & Marketing, then Interviews & Current Affairs. I really appreciate all my visitors who praise my work and share their love. As I have done MBA in Marketing and now I am working in a Data Analytic company, I have keen interest towards analyzing the things like brands, their marketing strategies and other stuff. I have written many articles on these topis. Continue reading

A case study on Micromax’s Mobile Marketing Strategies – How did it Become Big in Indian Market

Topbullets.comI had been thinking about this topic from last one year but could not able to put my thoughts till this evening. Actually I wrote a case study on Samsung Mobile Marketing Strategy in India titled “The High-Quality Low-Price Business Strategy of Samsung Mobile in Penetrating Competitive Market of India” 3 years back. At that time Samsung was hit in Indian market and it had phones in all price range for all customers. They brought low cost mobile with BADA platform and high range mobile with Android platform. The near competitor was Nokia which didn’t launch their mobiles in Android market. So it was obvious that Nokia will lose market share in near future but to whom? It was a questions. I wanted to study on the same but could not due to some reason. There were many players who could take Nokia’s position like Sony Erricson, Micromax, Lava, HTC, Karbonn and many more. The case study could be more interesting if I had done it 3 years back. But now we have the winner. Last year Micromax became the top seller in India leaving Samsung and Nokia behind. So let’s read about Micromax marketing strategies. Continue reading