Aligning Advertisement Strategy with Analysis – Case of IIN TV Ads by TopBullets.com

Topbullets.comIn the very first day of Indian TV Advertisement Analysis, we are going go to discuss about the most Hypocritical, over rated and exaggerated TV ads ever. Somebody might have guessed it by now, if not its IIN Ad by Idea Network. This Indian TV ad got more negative critics than any other and jokes about these ads are still hitting the social media. I am sure the marketing team behind IIN are more educated and experienced persons than me but they failed to understand the Indian psychology and brought the worst TV ad ever. Here is our analysis on IIN TV ad. Before discussing anything let’s watch an ad from this series. Continue reading

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What is Advertisement – Concept and Inline Strategy by TopBullets.com

Topbullets.comToday I am starting a brand new category – “Advertisement Analysis”. But before starting any analysis, let’s talk about Advertisement first. Advertisement is basically nothing but a paid version of promoting your brand or product or services. Now why I am adding paid word. Actually promotion of a product can happen through many ways like publicity, TV ad, word of mouth etc. But when a company is paying some agencies to promote its product, its called advertisement. Like Companies are promoting their products during TV commercials or through banners on highways. All these are paid promotion. Advertisement can be witness in 19th century as well. But at that time only print media was available. Slowly they moved to Radio and TV. Now they are everywhere. Continue reading