A case study on Micromax’s Mobile Marketing Strategies – How did it Become Big in Indian Market

Topbullets.comI had been thinking about this topic from last one year but could not able to put my thoughts till this evening. Actually I wrote a case study on Samsung Mobile Marketing Strategy in India titled “The High-Quality Low-Price Business Strategy of Samsung Mobile in Penetrating Competitive Market of India” 3 years back. At that time Samsung was hit in Indian market and it had phones in all price range for all customers. They brought low cost mobile with BADA platform and high range mobile with Android platform. The near competitor was Nokia which didn’t launch their mobiles in Android market. So it was obvious that Nokia will lose market share in near future but to whom? It was a questions. I wanted to study on the same but could not due to some reason. There were many players who could take Nokia’s position like Sony Erricson, Micromax, Lava, HTC, Karbonn and many more. The case study could be more interesting if I had done it 3 years back. But now we have the winner. Last year Micromax became the top seller in India leaving Samsung and Nokia behind. So let’s read about Micromax marketing strategies. Continue reading

Will TATA ZEST Marketing Strategy help to Regain TATA Motors Position in Indian Automobile Industry?

Topbullets.comI was just going through today’s Times of India Newspaper and found something interesting. Regularly I use to get 6-7 pages supplementary papers like Pune Times, Life etc. but today I got 4 pages supplementary of a car’s advertisement. Seriously this is completely new concept for me. The 4 pages supplementary has the same title ‘Times of India’ as the mother newspaper use to have. I was really amazed with this idea and want to express my emotions through this blog. Continue reading

Are Indians Less Quality Conscious – Group Discussion

This is one of the favorite topics for marketing students and recruiters. We all know about Indian market and customers, so let’s have a group discussion on this topic today. First I will speak in favor of the topic and then against the motion.
Indians are supposed to be brand loyal. Various studies show that Indians are royal to the brand which they are using from last few years. We can take example of Nokia mobile, Lifebuoy, and Colgate etc. Continue reading