Are Indians Less Quality Conscious – Group Discussion

This is one of the favorite topics for marketing students and recruiters. We all know about Indian market and customers, so let’s have a group discussion on this topic today. First I will speak in favor of the topic and then against the motion.
Indians are supposed to be brand loyal. Various studies show that Indians are royal to the brand which they are using from last few years. We can take example of Nokia mobile, Lifebuoy, and Colgate etc. Continue reading