Competitive Profile Matrix of Godrej and whirlpool Refrigerators

Topbullets.comCompetitive profile matrix is an essential strategic management tool to compare the firm with the major players of the industry. Competitive profile matrixes show the clear picture to the firm about their strong points and weak points relative to their competitors. The CPM score is measured on basis of critical success factors, each factor is measured in same scale mean the weight remain same for every firm only rating varies. The best thing about CPM that it includes your firm and also facilitates to add other competitors make easier the comparative analysis. Continue reading