As I wrote in my previous blog that advertisement is basically nothing but a paid version of promoting your brand or product or services. Please read it here if you want to know more about advertisement and different kinds of advertisements. So companies spend millions of dollars on ads not just to make awareness of their products but also to stay in customers’ mind (retention). What is retention? Let’s discuss it today. Continue reading 
There is a buzz all around eCommerce industry about Myntra’s decision to close the website and forcing customers to download app. Today we will discuss, “Why Myntra has taken decision to go app only”. Before going forward, I want to share that I have been using Myntra from last 4 years. Actually I started online shopping with Myntra only in 2010-11. At that time we used to get huge discount like 250/- off on 1000 INR and other attractive offers. Today also Myntra is my first choice whenever I think of buying clothes. The most common reasons are price and variety which you won’t get in retail shops.
Now this month Myntra moved to APP only based platform. They would close down their website. So customers can now purchase through APP only. Myntra was doing good in the market, was way ahead of its competitors like Jabong and Snapdeal in terms of traffic and revenue, then why did they close their desktop business. I read various articles, talked to my friends who are developers in this industry and analyzed the things. Here is the key points that I want to share with my readers in this story. Read also Discount coupons & Online shopping
Continue reading
In the very first day of Indian TV Advertisement Analysis, we are going go to discuss about the most Hypocritical, over rated and exaggerated TV ads ever. Somebody might have guessed it by now, if not its IIN Ad by Idea Network. This Indian TV ad got more negative critics than any other and jokes about these ads are still hitting the social media. I am sure the marketing team behind IIN are more educated and experienced persons than me but they failed to understand the Indian psychology and brought the worst TV ad ever. Here is our analysis on IIN TV ad. Before discussing anything let’s watch an ad from this series. Continue reading
Today I am starting a brand new category – “Advertisement Analysis”. But before starting any analysis, let’s talk about Advertisement first. Advertisement is basically nothing but a paid version of promoting your brand or product or services. Now why I am adding paid word. Actually promotion of a product can happen through many ways like publicity, TV ad, word of mouth etc. But when a company is paying some agencies to promote its product, its called advertisement. Like Companies are promoting their products during TV commercials or through banners on highways. All these are paid promotion. Advertisement can be witness in 19th century as well. But at that time only print media was available. Slowly they moved to Radio and TV. Now they are everywhere. Continue reading
I was just going through today’s Times of India Newspaper and found something interesting. Regularly I use to get 6-7 pages supplementary papers like Pune Times, Life etc. but today I got 4 pages supplementary of a car’s advertisement. Seriously this is completely new concept for me. The 4 pages supplementary has the same title ‘Times of India’ as the mother newspaper use to have. I was really amazed with this idea and want to express my emotions through this blog. Continue reading 