Philip Kotler defines marketing as identifying and meeting human and social needs. We carry a general perception of marketing as selling a product but it is not. Selling a product is just a part of marketing. Marketing covers identifying customers’ need, assessing them, bringing an innovative solution and then deliver it to the customer. Marketing department in a company is also responsible to do continuous research on understanding customer needs and keep an eye on competitors’ movements. Many times, big firms lose market to new start-ups as they take customers for granted and stop doing customer need or satisfaction analysis. The American Marketing Association defines marketing as: “Marketing is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Continue reading
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As I wrote in my previous blog that advertisement is basically nothing but a paid version of promoting your brand or product or services. 
There is a buzz all around eCommerce industry about Myntra’s decision to close the website and forcing customers to download app. Today we will discuss, “Why Myntra has taken decision to go app only”. Before going forward, I want to share that I have been using Myntra from last 4 years. Actually I started online shopping with Myntra only in 2010-11. At that time we used to get huge discount like 250/- off on 1000 INR and other attractive offers. Today also Myntra is my first choice whenever I think of buying clothes. The most common reasons are price and variety which you won’t get in retail shops.
In the very first day of Indian TV Advertisement Analysis, we are going go to discuss about the most Hypocritical, over rated and exaggerated TV ads ever. Somebody might have guessed it by now, if not its IIN Ad by Idea Network. This Indian TV ad got more negative critics than any other and jokes about these ads are still hitting the social media. I am sure the marketing team behind IIN are more educated and experienced persons than me but they failed to understand the Indian psychology and brought the worst TV ad ever. Here is our analysis on IIN TV ad. Before discussing anything let’s watch an ad from this series. 