Philip Kotler defines marketing as identifying and meeting human and social needs. We carry a general perception of marketing as selling a product but it is not. Selling a product is just a part of marketing. Marketing covers identifying customers’ need, assessing them, bringing an innovative solution and then deliver it to the customer. Marketing department in a company is also responsible to do continuous research on understanding customer needs and keep an eye on competitors’ movements. Many times, big firms lose market to new start-ups as they take customers for granted and stop doing customer need or satisfaction analysis. The American Marketing Association defines marketing as: “Marketing is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Continue reading What is marketing and what can be marketed – TopBullets.com
Philip Kotler defines marketing as identifying and meeting human and social needs. We carry a general perception of marketing as selling a product but it is not. Selling a product is just a part of marketing. Marketing covers identifying customers’ need, assessing them, bringing an innovative solution and then deliver it to the customer. Marketing department in a company is also responsible to do continuous research on understanding customer needs and keep an eye on competitors’ movements. Many times, big firms lose market to new start-ups as they take customers for granted and stop doing customer need or satisfaction analysis. The American Marketing Association defines marketing as: “Marketing is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Continue reading 
After demonetization, we have witnessed a new era, called “Digital world”. There were many push factors which played a crucial role in driving people towards digitization. There were many Chinese mobile companies which brought cheaper Android phones, JIO, and other companies brought cheaper internet plans and the government brought BHIM app which makes money transactions really flawless. But in these rapid changes and hustle, many companies couldn’t build a faultless process and hence many times we see UPI transactions fail. So, if your money gets deducted but not credited to the beneficiary account, here is what you can follow. 
Recently I wrote an article on 
Recently we have seen a huge wave of news across this topic. Mr. Modi inaugurated the “Status of Unity” on 31st Oct and since then we have been hearing a lot. I read a lot of Quora answers and thought of writing my point of views. India is a democratic country and everyone has the right to speak against the government, criticize the unfavorable policies and that’s what a vigilant citizen should do. But we should never raise our concern without proper studies and in fact, nowadays it has become a fashion to share news against the government especially Modi. I am writing my point of views but you are most welcome to debate. 
Recently, I built a mobile app and wanted to give a live demo to my colleagues. I was trying to mirror my iPhone to PC and at home it worked very fine but while in office it didn’t. I couldn’t figure out the problem. When I investigated the detail, I found that both PC and iPhone should be using same WiFi and our office network uses some sort of firewall which creating problem. While at home it was easier to connect to same WiFi and mirroring was working very fine. But I found a solution to fix this firewall issue and writing about it today. 