Philip Kotler defines marketing as identifying and meeting human and social needs. We carry a general perception of marketing as selling a product but it is not. Selling a product is just a part of marketing. Marketing covers identifying customers’ need, assessing them, bringing an innovative solution and then deliver it to the customer. Marketing department in a company is also responsible to do continuous research on understanding customer needs and keep an eye on competitors’ movements. Many times, big firms lose market to new start-ups as they take customers for granted and stop doing customer need or satisfaction analysis. The American Marketing Association defines marketing as: “Marketing is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
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Recently, I was working on my system, jumping around different tabs and suddenly one feature got activated which I didn’t like at all. I was editing one deck and pasting values from Excel to the PowerPoint and something happened. So, whenever I was pressing Clrt+C or PrtScr, there was a pop up on taskbar stating ‘Item Collected’, ‘Delete items to catch more in clipboard’ and whatnot. It is a distraction and I don’t know why Windows even call it a feature. When I Googled my problem, everywhere I found to press Win+V or Search>>Clipboard but that didn’t help at all. Nothing came out when I went to ‘System settings’ and pressed Win+V. I am using an office laptop, maybe, administration level features are locked. I tried out a few random things and found out the solution and here I am sharing with you. Continue reading 
I am a big fan of Microsoft and always admire their products and hunger for innovation. I started using their products very often and developed some cool applications. You can read another blog to install 
I bought Amazon Fire TV stick to convert my HD TV into Smart TV and it really worked like magic. I saved a couple of thousands of rupees with the freedom to install any app at any time. If you are looking for Smart TV, please check this option once. Yesterday, my fire tv remote stopped working suddenly. I put new eveready batteries but it didn’t work. Today I thought of consulting Amazon customer care but they provided the most predictable solution to reach to the nearest service center which would cost me up to 1500 INR excluding 2-3 days waiting time. Finally, my wife and I tried Googling it and found a solution. 
After demonetization, we have witnessed a new era, called “Digital world”. There were many push factors which played a crucial role in driving people towards digitization. There were many Chinese mobile companies which brought cheaper Android phones, JIO, and other companies brought cheaper internet plans and the government brought BHIM app which makes money transactions really flawless. But in these rapid changes and hustle, many companies couldn’t build a faultless process and hence many times we see UPI transactions fail. So, if your money gets deducted but not credited to the beneficiary account, here is what you can follow. 
Topbullets - A Digital Notebook 