Are Indians Less Quality Conscious – Group Discussion

This is one of the favorite topics for marketing students and recruiters. We all know about Indian market and customers, so let’s have a group discussion on this topic today. First I will speak in favor of the topic and then against the motion.
Indians are supposed to be brand loyal. Various studies show that Indians are royal to the brand which they are using from last few years. We can take example of Nokia mobile, Lifebuoy, and Colgate etc. Continue reading

Nalaxilte / Maoist Attacks in India – Shame to Indian Leadership

Naxal Attack IndiaYesterday I read a news about another Naxal attack in Raipur, India. Really it was a shocking news and entire nation was thrilled. We all were praying for our braves one. So today I thought to write about Naxalite and how can we resolve them.Naxalite was born in Naxalbadi, 35 KM from my hometown, so since my birth I have knowledge about them. Earlier it was considered to be ‘Krantikari’ or fighters who were fighting for their rights but slowly -2 my perception about them have changed. Continue reading

Mu Sigma Group Discussion, Video Synthesis and Interview Round – Campus Placement

First go through this post Mu Sigma Aptitude Paper for Placement and How to face Mu Sigma Group Discussion Round & watch video
Previously I posted about Mu Sigma Placement Paper and got well respond from the visitors. The post was hit and Google keeps my post on 2nd or 3rd position. So today I am posting about the further rounds of Mu Sigma. If you have not gone through my first post please refer here – Mu Sigma Placement Paper
After qualifying the Cocube.com Mu-Sigma Aptitude paper, there would be few more rounds. These are Video Synthesis, Group Discussion, Case Study and then Interview. Case study was a new section. No one can predict Video clips or Mu Sigma GD topics, but you need to aware of current affairs and world economy. Let me explain one by one. Continue reading

Who would be a better Prime Minister: Narendra Modi, Arvind Kejriwal or Rahul Gandhi

I think these days one of the hottest topics that entire India is discussing is “Narendra Modi”. From North to South and from East to west, there is a wave for change. It may be due to Mr. Kejriwal or Mr. Modi. Different people have different opinions and conclusions. But we have to accept it that people of India want change now. We have witnessed several corruptions in these years. CWG scam, 2G, Coal and Adarsh are the top most which always come in newspapers. And what Kerjiwal has done in Delhi is appreciable. People of Delhi voted for change and we saw that 3 times CM lost the election against a new bird. May 2014 will bring more surprising results.
modi-vs-rahul-vs-kejriwal
But the question arises, “Who is better for PM – Modi or Kejriwal or Gandhi?” Let’s have a small discussion on this topic. First and foremost I don’t think Rahul or any Congress man should be in the race after seeing what they have done to the Indian economy and Indian people. In just 10 years so many scams and in all cases congress men are involved. Even Mayawati and Mulayam or Lalu were not so corrupt. So I don’t like to talk about congress or any Gandhi.
Let’s take us the case of Mr. Kejriwal. He is a dynamic person. We find him very honest and laborious. He had been a member of Anna ji and fought against corruption. That’s why people of Delhi voted his team and gave a chance to form a minority government. Good! Within 1 week he reduced electricity cost and solved water crisis and put a helpline number to fight against corruption. But he has a long journey to travel. We can’t judge a book with its cover or few front pages. We need to study entire book to judge the writer and the book. Similarly I think we should wait few years say 3-5 years to judge the team AAP. Let me put an example. In the very first day AAP team travelled through metro. They refused to take security or Govt. flat. What now? They all have taken govt. cars except Kerjiwal. Recently we heard a case about his minister, Rakhi. She complained about a boy who mistakenly threw his cricket ball to her car. One of his team members says that India should remove army from Kashmir. So we can’t comment about his ministers or team by just judging Kejriwal. I am saying that Kejriwal may be right or what he wants to do would be great for the country but what about his team? How much they are efficient and honest? That also matters. Kerjiwal has many things to prove and many issues to address. He needs time to make all these happen. So we should also wait and judge. Watch this video once. Video. What do you say about this video? Please comment.
Now take the case of Mr. Modi. I support Modi because of his development model and ideas, not because of being Hindu or RSS member. Advani or Gadkari are also BJP members but I do not support them. Few of my friends talk about Godhra or snooping. Why Godhra happened and what Modi did in that interval? First read history and then judge him. Supreme Court of India (Ghosh, 2013) did not find anything against Modi but few of friends are more talented than the CJI (Bhatt, 2013). They are still blaming the CM for what happened there. Recently we saw riots in Mumbai, Aasam (Banerjie, 2013) or UP (2013 Muzaffarnagar riots). In just 1 year UP witnessed more than 30 riots (ABP News, 2013) and one major riot. What about that? In few years back Kashmiri Pandits had to leave Kashmir due to riot. What about them? No one is there to talk about so many riots and their consequences but they have enough time to talk about Modi and Godhra. We should know that not a single incident happened after then. Let me say directly that all these morons have got nothing against Modi except Godhra and snooping that why they keep repeating only these 2 or 3 issues.
No other state is developing or building a new city. Only Gujarat is doing that. Gujarat government is developing 2 world class cities; one of them has been awarded by International body also. These are GIFT and Dholera SIR. One should watch videos about these projects. We recognize China with its great wall, New York with its twin towers, Paris with Eiffel tower, USA with its Statue of Liberty and last but not the least we recognize our own country with Taj Mahal. So to give an identity Modi is building a great statue, worlds tallest and it will be developed as tourist spot also. Think how many people will get jobs directly or indirectly. Hotels, transport, restaurants and common man will be benefited by these projects. We could also proudly say that world’s tallest statue is in India. I think 2400 crore for this project is too high but that amount won’t be put in just a single year. Say 400 crore per year. Here congress spends 500 crore for makeup of their PM candidate. So what do you think? Think positively.
Few say about snooping cases. USA broke all privacies. Gmail can read your mails without your permission, if you noted and many more cases are there. The thing is that we do not know about it. So if a government did that I do not think this is a major issue to highlight. Modi has proved everything. He is dynamic and can take India to that stage where we could proudly say that yes I am an Indian. People say that he always talks about development but does not say how. So my advice is that listen to his videos. He always talks about how he will bring change and how he will create jobs. One of his favorite statements is that – Terrorist divides nations and tourism units nations. He talks about North East people. I have never heard any politician to talk about those 7 sisters but he did in Delhi. I can write 100 pages book about Gujarat and Modi. So let me pen down here.
So dear friends and readers, I am not saying support Modi but will of course advice you to support for change, support for development, support for a bright nation, and support for world class infrastructure and world class facilities. If you find him feku, once visit Gujarat, read about Gujarat and what other nations are saying about Gujarat. Why every manufacturing industry wants to set up factory in Gujarat? Why Japan, Britain and US endorsed Gujarat CM? Why Britain and Australian parliaments and Japan ministers invited Gujarat CM? I won’t answer these all question. You have to do research first then only you can judge. Watch YouTube videos about Gujarat, its infrastructure, transportation, Vibrant Gujarat summit and many more. I have read many articles about Modi, Kejriwal and Rahul then only I find myself to talk about these people. So my advice is that please go through newspaper and YouTube videos and find yourself who is right and why?

Bibliography

Works Cited
1. 2013 Muzaffarnagar riots. (n.d.). Retrieved Jan 2014, from Wikipedia.com: http://en.wikipedia.org/wiki/2013_Muzaffarnagar_riots
2. Banerjie, M. (2013, Dec). Assam’s Chirang district tense again, memories of 2012 communal violence linger. Retrieved Jan 2014, from NDTV.com: http://www.ndtv.com/article/india/assam-s-chirang-district-tense-again-memories-of-2012-communal-violence-linger-453649
3. Bhatt, A. (2013, Dec). Narendra Modi will not face charges in 2002 riots, tweets satyamev jayate. Retrieved Jan 2014, from NDTV.com: http://www.ndtv.com/article/cheat-sheet/narendra-modi-will-not-face-charges-in-2002-riots-tweets-satyamev-jayate-463448
4. Ghosh, D. (2013, Dec 26). Gujarat court accepts clean chit to Narendra Modi in 2002 riots. Retrieved Jan 2014, from NDTV.com: http://en.wikipedia.org/wiki/2013_Muzaffarnagar_riots
5. ABP News. (2013, Sep 9). UP: 30 riots in 17 months leave many devastated. Retrieved Jan 2014, from http://www.youtube.com/watch?v=T9f3ahXrnQs
6. Nayyar, D. (2013, Dec). Why Narendra Modi need not fear the rise of Arvind Kejriwal. Retrieved Jan 2014, from Firstpost.com: http://www.firstpost.com/politics/why-narendra-modi-need-not-fear-the-rise-of-arvind-kejriwal-1278173.html
7. After UK, Australia invites Gujarat Chief Minister Narendra Modi. (2013, Aug). Retrieved Jan 2014, from IBN Live: http://ibnlive.in.com/news/after-uk-australia-invites-gujarat-chief-minister-narendra-modi/414912-3.html
Related Tiles
1. Narendra Modi Vs Rahul Vs Arvind Kejriwal
2. Who is the better runner, Narendra Modi or Arvind Kejriwal?
3. Who should be the next PM of India Narendra Modi, Rahul Gandhi or Arvind Kejriwal?
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Advertising is a Waste of Resources – Group Discussion

Today our Group Discussion Topic was “Advertising a waste of Resources” which was among the selected topic for GD in Mu Sigma last year in our campus.
I want to start with the definition of Advertisement. It is something a promotional act that a company does to convey a message about the product and quality. Moreover sometimes company does the advertisement so that customer can recall the product quickly while he goes to buy this. So I totally disagree with the thought that advertisement is a waste. Indeed it helps the company to create brand value in consumers’ minds.

DOve India

Let me put through an example. Dove nowadays has a brand value. But it was launched just 5 years back. Then they did advertisement and invested a lot of money. They distributed sample through newspaper. And I am lucky I have got more than 2 times. They may have wasted their resources at that time but now they are earning it back. Now the same Dove is selling their in high price and placed itself into a recognized and elite brand after they brought Katrina for the advertisement.
There are many examples. I can give examples from every company for every brand. Now the question comes why advertisement again and again. So let me clear this too. Let’s take the example of Nokia Lumia. They run a huge campaign with Windows Phone to promote their models. They invested a huge amount of money and got positive response in Indian Mobile Market. Not if they stop promoting or advertisement in India, their sales would definitely go down. We have a new model every 2nd day. No one will remember Nokia Lumia after 3 months if they stop advertisement. Some another company like HTC, Sony, and LG will take the consumer’s mind and while purchasing a product consumers will recall Sony or LG quickly. So Nokia would like to lose its royal consumers. So they have to keep advertising. Though we do not have any machine or technique to calculate the profit through advertisement but it is definitely a necessary tool to get into consumer mind.

If you go to Indian Villages, you will find people asking for Colgate instead of Toothpaste. They will ask for Lifebuoy instead of bathing soap. Why? Because the advertisements have done its work. People can easily recall the product and company gets its advantage. Colgate from last few years is in the top most position in India Brand Value. So in my opinion before launching the product company has to invest huge amount to promote the product and after launching they have to put money regularly for ads to keep the product alive in consumers’ minds. Thank you!

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