Personalization Software Demo – A Tool in Online Marketing

Personalization: When we personalize our product or services to provide more value to customers, it’s called personalization.
Personalization has following important features.

  • Improve retention and lifetime customer value by personalizing the entire customer experience.
    –Boost Average Order Value
    –Increase Conversions
    –Improve Customer Loyalty 
with the Resonance Omnichannel Personalization Platform
  • Specially used in eCommerce
  • Convert shoppers with optimized product recommendations, content, and promotional offers
  • Engage visitors with personalized landing pages tailored in real-time to the context of their visit
  • Reduce costs and IT workload with less time spent on manual merchandising
  • Analyze with in depth, real-time reports and analytics

To analyze personalization software, I have taken Certona Software. Certona is providing its personalization platform which is called “Resonance Omni channel Personalization Platform”.
About ‘Certona’

    • Deliver Personalized Customer Experiences
    • More than 400 top ecommerce sites
    • Software helped to generate over US $23 billion in 2012.
    • Apparel, Specialty, Office Supplies, Luggage, Skincare
    • Internet Retailer’s Top 500 Guide : 2009 – 2013

This software provides few features that are listed below.
Acquire more customers with personalized marketing campaigns that drive more traffic
Engage visitors immediately with personalized landing pages tailored in real-time to the context of their visit
Convert shoppers with optimized product recommendations, content, and promotional offers
Re-market to customers with personalized transactional emails and personalized opt-in alert marketing

First it helps us to ‘Acquire’ customers, to bring customers from various channels to our websites. Then it engages them to visit different products, promotional offers and discounted products. Then keep suggesting customers to visit other substitute products or complement products as well. Then they influence the customers to purchase from the websites and after purchasing they always send recommendation and suggestion so that we can retain our customers.
How it works.
When someone visits our website, it recognize it’s like and dislike with 3-4 clicks which is current session and take data from previous history as well, which is saved in browsers cache and customer’s purchasing history, cart history and wish lists. Certona combine all these data and apply an algorithm, called ‘Multi Algorithm Optimization’. It applies best Business policy and promotional offers and show suggestion on web page or sends message to mobile or mail to email id.
Below image is detailed explanation of what certona is doing when a customer is logged in.

personalization software - deepesh

Below image shows how it study the traffic. Certona keeps tracking the real time sales and it find that sales between 7 PM – 8 PM are much higher than rest of the day. The reason is that most of the persons who are having jobs, return home and after getting relaxed they start purchasing.

personalization software - deepesh

The above image has been taken from Certona white paper. It shows the conversation rate with recommendation and without recommendation. The conversation rate in 2011 with recommendation is 7.71 % while without recommendation it was only 2.63%. So Certona helps us to convert and retain customers.
Few examples of Certona Application are listed below.
1. Sending Mail with recommendation (indiashopping)
2. Sending Mail with different promotional activity (flipkart.com)
3. Customize browsing (myntra.com)
4. Trending page – Auto refresh (yebhi.com)

Certona different product and services:
Certona Recommendations™ – Real-time personalization for eCommerce websites
Certona Mobile™ – Real-time personalization for mCommerce, applications and tablets.
Certona Email™ – personalization of transactional emails and marketing campaigns
Certona Remarketing™ – timely follow up emails to cart & browser

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Sutra Analytics / I3 Consulting Aptitude Placement Paper

Sutra Analytics is an analytical company. Actually it’s parent company is I3 Consulting. So if you want to read about its review or any detail pleases Google I3 Consulting. You can find details in Glassdoor.com or Linkedin.com. Today I want to give an idea about the placement procedure and placement paper.
Read also Mu Sigma Aptitude Paper for Placement
sutra placement
There were 4 rounds. 1st was Aptitude test then Case study and then 2 round of interviews. Aptitude paper was having 40 questions. All mixed. There were problems from probability, permutation and combination, verbal and reasoning, English, puzzles, paragraph type questions and data interpretations. Question paper was little lengthy. I guess if one attempt honestly, then he or she can attempt max 30 in one hour because Paragraph type questions were little bit tougher and there were many puzzles.

Part A – Aptitude Paper

1. How many numbers can be formed with 0,1,2,3 and 4 which can be divisible by 4?
2. One guy buys a horse at Rs 60. One year later he sells it at Rs 70, then again buys that same horse at Rs 80 and then sells it at Rs 90. Total profile or loss?
3. 20 pies are there. How many men, women and children if men can eat exactly 3, women exactly 2 and children exactly 0.5. They can’t eat more or less.
4. A pump can be used either to fill or to empty a tank. The capacity of the tank is 3600 m3. The emptying capacity of the pump is 10 m3/min higher than its filling capacity. What is the emptying capacity of the pump if the pump needs 12 more minutes to fill the tank than to empty it? Ans
5. Father says that he was of son’s age (what son is now) when he (son) born. Father’s age is 38. So what son’s age after 5 years.
Hints: Father’s age x, so 38-x = x
6. How many square in chessboard.
7. How much should we subtract so that X3+4×2-7x+12 becomes divisible by x+3.
8. 1+ (4/5) + (9/25) + (16/125) +…………………..
9. 2 White, 3 Black and 4 red. How many combinations to extract 3 balls with at least 1 black.
10. There was a car with 6 people running at a speed of 100 KMph. Car’s speed with decrease by people it adds. So speed when there is 3 people inside the car.
11. 66 people so how many handshakes?
12. How many numbers greater than 999 and less than 4000, formed from 0,1,2,3 and 4.

Part B – Verbal, LR,

1. Question like – there is party. Host and hostess sit opposite to a rectangular table. Sunita sits opposite to vikram. Vikram with malti and malti is middle of sanjya. Blah blah bakwas
a. So who may be host?
b. Who is sitting next to vikram?
c. If sanjya is not hostess who might not be host? Blah blah
2. 15,29,56, 108, 208, 416, _________ fill the blanks. (confusing, could not solve. Please comment answer if you get)
3. Fill the box
P 4 X
Blah 8 Blah
Blah Blah Blah
Blah Blah Blah
Not exact words or data, just for consideration
4. 3 questions were from English grammar.
5. P,Q,R,S,T Science students, A,B,C,D Arts students and J,K,L, medical students. X, Y and Z 3 groups of 4 people with atleast 1 boy 1 girl. P is boy and in X. R,C,D and L are boys. How
a. S is in which team?
b. C is in which team?
c. Blah blah.

Part C – Puzzles: The most interesting part

1. Interesting and common puzzle 100 floors and 2 eggs. Google it
2. In a country in which people only want boys, every family continues to have children until they have a boy. If they have a girl, they have another child. If they have a boy, they stop. What is the proportion of boys to girls in the country?
3. A gives 1 coin to B, B 2 coins to C and C to D and D to A and so on. At last who will have coins if initially they are having 24 coins?
4. A man wanted to enter an exclusive club but did not know the password that was required. He waited by the door and listened. A club member knocked on the door and the doorman said, “twelve.” The member replied, “six ” and was let in. A second member came to the door and the doorman said, “six.” The member replied, “three” and was let in. The man thought he had heard enough and walked up to the door. The doorman said ,”ten” and the man replied, “five.” But he was not let in. (Ans 3, please think and then Google)
As you can see all 21-25 questions are those only which I attempted and I am having the rough papers with me from which I remade the questions. But I got a lot of experience after this test. I do not want to explain few internal things, but my suggestion is that if you can make a team of 2 guys and start solving accordingly. At the final moment just exchange your answer with each other. I am feeling so cheated so do not want you guys to feel the same. So be prepared but do cheating if you can.
Read also Mu Sigma Aptitude Paper for Placement
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