Marketing mix is an important tool to understand the effect of our marketing budget and helps to prioritize different channels. In the role of data analyst you would certainly come across this term and sometimes you would need to develop a model for the same. As we discussed in our previous blog, AdStock is one of the most important entities in Marketing mix modeling and this should be addressed while developing the model. Today I am going to write R code for the same. I want to request you to read my previous article to understand the concept. Continue reading
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As I wrote in my previous blog that advertisement is basically nothing but a paid version of promoting your brand or product or services. 
Honestly I am not big fan of Micromax or Yu but their smartphones are better than other brands in terms of quality, if we compare in the same price range. I have been using Micromax mobiles from last 4 years. Earlier I used Samsung basic model and Sony ericsson T715. My experience with Sony was very bad, so I chose Micromax and continued till date.
There is a buzz all around eCommerce industry about Myntra’s decision to close the website and forcing customers to download app. Today we will discuss, “Why Myntra has taken decision to go app only”. Before going forward, I want to share that I have been using Myntra from last 4 years. Actually I started online shopping with Myntra only in 2010-11. At that time we used to get huge discount like 250/- off on 1000 INR and other attractive offers. Today also Myntra is my first choice whenever I think of buying clothes. The most common reasons are price and variety which you won’t get in retail shops.
In the very first day of Indian TV Advertisement Analysis, we are going go to discuss about the most Hypocritical, over rated and exaggerated TV ads ever. Somebody might have guessed it by now, if not its IIN Ad by Idea Network. This Indian TV ad got more negative critics than any other and jokes about these ads are still hitting the social media. I am sure the marketing team behind IIN are more educated and experienced persons than me but they failed to understand the Indian psychology and brought the worst TV ad ever. Here is our analysis on IIN TV ad. Before discussing anything let’s watch an ad from this series. 