[Solved] R code for AdStock rate in Marketing mix modeling

Topbullets.comMarketing mix is an important tool to understand the effect of our marketing budget and helps to prioritize different channels. In the role of data analyst you would certainly come across this term and sometimes you would need to develop a model for the same. As we discussed in our previous blog, AdStock is one of the most important entities in Marketing mix modeling and this should be addressed while developing the model. Today I am going to write R code for the same. I want to request you to read my previous article to understand the concept. Continue reading

Understanding the concept of Advertisement AdStock and Importance of it in Marketing Mix Modeling

Topbullets.comAs I wrote in my previous blog that advertisement is basically nothing but a paid version of promoting your brand or product or services. Please read it here if you want to know more about advertisement and different kinds of advertisements. So companies spend millions of dollars on ads not just to make awareness of their products but also to stay in customers’ mind (retention). What is retention? Let’s discuss it today. Continue reading

My Experience with YuPhoria – A Budget Smartphone Review by TopBullets.com

Topbullets.comHonestly I am not big fan of Micromax or Yu but their smartphones are better than other brands in terms of quality, if we compare in the same price range. I have been using Micromax mobiles from last 4 years. Earlier I used Samsung basic model and Sony ericsson T715. My experience with Sony was very bad, so I chose Micromax and continued till date.

From last 3 months I have been using Yuphoria and I liked it. So thought of express my views through my blog. Earlier I wrote an article on “A case study on Micromax’s Mobile Marketing Strategies – How did it Become Big in Indian Market“, and Micromax is in great pace of earning a valuable brand tag. They have started manufacturing plants in India and has launched a wide range of products. I wish all the best to Micromax and Rahul Sharma for Yu. Continue reading

Why Myntra has Chosen to go APP only – Analysis by TopBullets.com

Topbullets.comThere is a buzz all around eCommerce industry about Myntra’s decision to close the website and forcing customers to download app. Today we will discuss, “Why Myntra has taken decision to go app only”. Before going forward, I want to share that I have been using Myntra from last 4 years. Actually I started online shopping with Myntra only in 2010-11. At that time we used to get huge discount like 250/- off on 1000 INR and other attractive offers. Today also Myntra is my first choice whenever I think of buying clothes. The most common reasons are price and variety which you won’t get in retail shops.

Now this month Myntra moved to APP only based platform. They would close down their website. So customers can now purchase through APP only. Myntra was doing good in the market, was way ahead of its competitors like Jabong and Snapdeal in terms of traffic and revenue, then why did they close their desktop business. I read various articles, talked to my friends who are developers in this industry and analyzed the things. Here is the key points that I want to share with my readers in this story. Read also Discount coupons & Online shopping
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Aligning Advertisement Strategy with Analysis – Case of IIN TV Ads by TopBullets.com

Topbullets.comIn the very first day of Indian TV Advertisement Analysis, we are going go to discuss about the most Hypocritical, over rated and exaggerated TV ads ever. Somebody might have guessed it by now, if not its IIN Ad by Idea Network. This Indian TV ad got more negative critics than any other and jokes about these ads are still hitting the social media. I am sure the marketing team behind IIN are more educated and experienced persons than me but they failed to understand the Indian psychology and brought the worst TV ad ever. Here is our analysis on IIN TV ad. Before discussing anything let’s watch an ad from this series. Continue reading