Microsoft is soon going to slash its license fee for Windows Phone. Launched 2 years back with great hip-hop and a lot of advertisement, Windows 8 phone could not stand up to that remark. It still stands 3rd in line. A report says that if 5 smartphones are sold in the world, 4 are from Android and Apple comes 2nd. The smartphone market in the world is increasing at a rapid speed and every phone maker wants to catch it. Android provides open source platform to the manufacturer and that’s why the android phone costs very low. In India, android phone costs around $50 only. Meanwhile Windows use to charge $20 to $35 just for operating system and phone’s price goes up. Even the basic phone of Nokia Windows 8 comes in $150 in India.So android has gained a competitive price and market. So Indian companies or any company which builds low cost budget phone could not manufacture Windows phone as it would cost high and Indian customers would not buy it. So to catch the Indian market and low cost smartphone market, Windows are willing to distribute free license to all manufacturer. Report says that Indian companies like Xolo, karbonn and other are looking forward to make Windows Phone device. LG and other Asian companies have shown interest to build Windows based phone.
We have already witnessed that in this competitive and digital world, customers have become more price conscious and Windows Phone does not match with middle class family’s expectation. Nokia has learnt this lesson and launched Nokia X series with Android platform and it seems that Microsoft has also learnt this lesson. We are expecting that soon Microsoft would make windows license free all over the world. With much of India still an untapped market for smartphones, Microsoft is finally making some shrewd business calls that could end up boosting its market share. Read More @ Firstpost.com ; TimesofIndia.com Copyright © 2013 ·All Rights Reserved · Republishing or copying this article or any part of this without giving reference would come under WordPress Copyright Act. If you liked this article, please rate and comment. Thank You!
tech2 (@tech2eets) March 14, 2014